As his fame spreads throughout Spain and the gastronomic world, Spanish chef Ferran Adrià’s endorsement has become a valuable mass marketing tool. Noticed in El Corte Inglès supermarket: Lay’s potato chips carrying the maestro’s name.
So how are the rosemary-flavoured chips? Pale (undercooked) and lacking crunch. Personal note: perhaps the cut could have been thicker. The rosemary flavour was barely detectable. Of course, they weren’t cheap, either.
Our room in Bilbao carried a snappy online endorsement from Adrià for the hotel chain’s restaurants. I didn’t eat there, but do hope this storied chef isn’t following the path of American chef Wolfgang Puck in attaching his stellar name and reputation to substandard corporate schlock.
Only in Spain. Meanwhile the competition is offering jamón flavoured chips! I doubt if we’ll see this in Canada, but I wish we would; they’re delicious.
©copyright 2005 Christopher Klugman, All Rights Reserved
What are "jamon" flavored chips and could we make them here at Summerhill Market?
Posted by: sharon | August 01, 2005 at 06:02 AM
Jamon is the dry-cured ham found all over Spain. Given its cost in Canada, it might be better to serve some sliced jamon with those good Summerhill chips!
Posted by: Chris | August 05, 2005 at 08:11 AM
Maybe we can ask Lay's to make jamon flavour here!
Posted by: Pesce | August 11, 2005 at 12:10 PM